About us

At A’del Natural Cosmetics, we are passionate about creating clean, natural skincare and cosmetics that nourish your body, mind, and spirit. Founded by me, Arlene Doherty, alongside my husband, Kelly, our journey began in 1999 when I faced serious health challenges. Instead of turning to traditional medicine, I chose a holistic approach, embracing a clean diet and herbal remedies, which gradually restored my health. Along the way, my family and I gained invaluable experience with natural alternatives, and it was during this time that I began to re-evaluate my own skincare routine.

While I had already switched to mineral-based makeup, I realized that the term "natural" often wasn't as clear as it seemed. Determined to find products that were both safe and effective—without compromising on quality or affordability—I decided to make my own. To my surprise, others were eager to try these clean, handmade cosmetics, and so in 2014, we founded A’del Natural Cosmetics as a family-owned business dedicated to creating products that are as pure as they are beautiful.

Today, we continue our mission to offer cosmetics that are not only effective but also free from harmful chemicals, so you can feel confident in every product you use.

Our Goal

Our goal in a final product is to use as few ingredients as necessary while maintaining high-end results, be as organic as possible and also be produced with as many minimally-processed ingredients as we can find. We hand-craft, artisan-make our cosmetics in small batches without the use of parabens, synthetic fragrances or preservatives, nano particles, petrol products or anything else on an ingredient list that’s difficult to pronounce. Because we search for high quality ingredients, our customers have found that our products have helped to reduce inflammatory conditions like acne and redness, protect against the effects of aging, calm eczema and stop cracked and bleeding hands in their tracks all because of God’s medicine cabinet.

Ingredient Sourcing

At A’del Natural Cosmetics, we are deeply committed to sourcing the highest-quality ingredients to create our products. Our goal is to support small, sustainable farms and suppliers, with a focus on sourcing as many ingredients as possible from the U.S.A. We believe in the power of locally-grown, organic ingredients and strive to build strong relationships with farmers who share our values of sustainability and ethical practices. We take pride in being 100% transparent about what goes into each of our products, providing clear, honest ingredient lists so our customers can trust exactly what they are putting on their skin. By sourcing responsibly and staying true to our values, we ensure that our products are effective and safe.

Family Owned And Operated

A’del Natural Cosmetics is proudly owned and operated by our family—Kelly, Arlene, Tylan, Madeline and Lauren, along with our dedicated team. Every product we create is handcrafted with love and care in our studio, located in the heart of Central Texas. As a family business, we take great pride in overseeing every step of the production process, from sourcing the finest ingredients to handcrafting each batch with precision. Our commitment to quality and sustainability drives everything we do, ensuring that every product that leaves our studio is made with the highest standards of excellence.