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I am a first time A'del customer. I bought "Little Red" lipstick and it is great! It's a really pretty color. This is the first red lipstick that I really like. Most are too bright and brassy. This shade is refined. It also lasts a long time. I would like to try more A'del products!

I’ve never been one to have a beauty routine but after years of dealing with dry and often damaged skin with breakouts, I finally caved and tried something new. My skin is so soft and moisturized. I love that it’s natural and I’m not putting chemicals on my face that dry it out. My skin has cleared up and looks so much healthier. My suggestion is that if you are on the fence, do it.

Everything has worked great for me but ordering online always makes me nervous so it was nice to have this as an option!

Sadly the mascara didn't work for me. It left smudges under my eyes by mid day, even without moisturizer or foundation under my eyes. Also, I think I am allergic to it. I used it twice and my eyes were so itchy, even after I removed it. I've never had that issue with other mascaras. I really wanted to support this company. I do love my cream blush though.

I love that you are dedicated to producing natural affordable cosmetics for real women. There are many on the market containing ingredients I do not want to absorb through my skin and that are specifically marketed to persons who do not need to be wearing cosmetics just to make a profit.
I am gradually trying new things. I tried mascara, eye shadow, powder foundation, and bronzer. I am getting used to using the loose powder, I am not very good at applying it yet. I love the colors of all the eyeshadows I have tried so far, very rich pigment and beautiful shades. The only thing I am not sure about is the mascara. It seems to go on a bit clumpy, and also got a bit dry. Is there a tip to safely "remoisturize" the mascara? Thank you all for starting this company and I hope it is around for a long time.